Start With the Future and Work Back is the story of Heritage Management—the discipline Bruce Weindruch pioneered. Lively and entertaining, the book explores the importance of preserving and promoting corporate history not to glorify past deeds, but to help guide the future. The book also explains how unique authentic content found within corporate histories can advance business agendas, raise brand awareness, engage and inspire employees, and spark growth.
“We need to look at our clients’ history from the vantage point of where they are right now. They’re thinking about what they need to do today to get to tomorrow — and we can use history to help support those goals.”
Bruce Weindruch, HistoryTellers Founder and CEO